Is signage marketing? Is it worth it?

February 11, 2020 10:20 am Published by Leave your thoughts

Is signage marketing? Is it worth it? Both are questions clients ask when speaking with us here at SPP Digital.

Simple enough, let’s answer both!

Importance of Signage

When starting a business, one of the key elements to success is how your company is perceived visually. Signage is an essential part of establishing your brand’s identity within the market space so having something that stands out is so important. Unlike social media, or content, signage is visible to people 24 hours a day, 365 days per year so the effects are continuous.

Perks of having signage

Signage can be a great investment when it comes to marketing. Marketing should be about creating a brand that people remember so most commonly a sign will be based around the company’s current logo.

Signage may be seen as a large initial outlay depending on what is chosen,however over a longer period of time it can become more cost effective than other advertising methods, such as radio, television or newspapers.

Types of signage we offer

Our signage offering is vast including LED illumination, Acrylic Fabrication, Metalwork, CNC Routing and even Laser Cutting.

Depending on the look you are going for, we will be able to advise on what will be best suited. However, do not worry if you do not have any artwork, our specialist in house design studio can create something for you!

We have worked with various companies across Norfolk and Suffolk, most notably the redesign of Potters Leisure Resort outdoor signage.

With this sign, we used a few of our offerings to design something new and contemporary to update their entrance feature.

If you are looking for some information on our signage options, and also cost associated then feel free to contact us on 01493 440292

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This post was written by Matthew McCreadie