Networking or exhibitions are arguably the best ways in which to meet like minded people within your industry. Attending an event gives your brand a presence in that area, and shows that you are serious about what you do. Most companies do not understand the importance of having pop up banners at events, and the effect they can have.
A pop up banner can create help for many aspects of a business, not just serve as a visual tool. Potentially the two most important are as follows.
- Brand Awareness
When you attend an event be that networking or exhibition you want people to know who you are and what you do. A pop up banner allows you to create this. They allow you to print your logo and specific niche area on to a large canvas to have as a destination whilst you are attending.
Even if people do not speak to you directly, what they start to do is build an awareness of who you are and what you do. This is especially important if you are a start up business trying to gain a foothold in the market.
2. Creates a Talking Point
Pop up banners help to break the ice and get you talking about your business and its services. Within these large canvases, companies will choose to usually have printed their field of work and what they offer.
These can be especially good if you return to an event time and time again to exhibit. Linking it back to brand awareness you will notice you meet the same faces, or new people who reference they saw you at the last event.
We have seen an increase in pop up banner sales within the last few years as the local Great Yarmouth and Lowestoft networking scene grows. Our in house design team can also mock up and idea with your assistance to make sure you stand out at your next event.
Check out our page here.
If you would like more information then please do feel free to get in touch with us.
This post was written by Matthew McCreadie